Talon Armament Co., an emerging rifle manufacturer, came to us with a vision. With a cool name and a product line still in development, we worked with their VP of Marketing on creating an identity, positioning and a launch for the brand and their debut models.

Once we created a custom mark, determined styling and brand guidelines, we moved onto asset creation to support marketing efforts. We illustrated custom icons to represent each of their respective product releases based on mythological talon-bearing creatures. Additionally we worked with their in-house machinist to design a custom pattern for their rail which cut down on weight and help create an ownable look. Needless to say it has been a great relationship and we’ve been fortunate to lend a hand in their journey.