Atlanta Arms had been producing training and competition ammunition for several years and had undergone a rebrand a year prior before we came on board. Business was booming but they needed some help tightening up their look to communicate more consistently to their customers. CraterDust first took to cleaning up the logo, added some basic math and usage guides then made some much needed adjustments to the mark. From there we determined a palette based off their original logo and created assets and uses for social media, web and apparel. We also had the opportunity to update their ammo boxes as well as design for print advertising, e-mail marketing and sales collateral.